White’s Farm Supply honored as a New Holland Service Excellence President’s Club winner


CANASTOTA — White’s Farm Supply, Inc. was recently honored with a New Holland Service Excellence President’s Club Award. This prestigious program recognizes and rewards dealers who have demonstrated an outstanding commitment to supporting their customers’ aftersales needs with ongoing business best practices. White’s Farm Supply, Inc. has been a New Holland dealer since 1946.

The program, now in its 25th year, sets the standard for consistently positive customer experiences by reinforcing the value of specific business practices across New Holland dealerships. The requirements for Service Excellence are reviewed and recalibrated every year to align best business practices observed in the marketplace with the challenges dealers face when delivering exceptional product support. 

“We are grateful to White’s Farm Supply, Inc. for making service after the sale such a paramount priority in its business practices,” said Paul Hatfield, Director of Aftersales, for North America, at New Holland. “We understand that dealers need to invest in training, tools and resources to be successful. This award program is one way to thank our dealers who are providing superior support to our customers every day.” 

White’s Farm Supply, Inc., which sells agricultural, construction and lawn care equipment was selected for the award based on its service, warranty administration, training technicians, recruitment program, special service tools and marketing programs.  

“We are very excited to have won this award as we are dedicated to providing our customers with exceptional parts, service and sales support,” said Jeff White. 


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