Tops helps kick off JDRF campaign

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WILLIAMSVILLE — Tops Friendly Markets will partner with JDRF, formerly known as the Juvenile Diabetes Research Foundation, as it embarks on its 51st year to find a cure for type 1 diabetes.

“Now more than ever the onset of T1D can happen suddenly, impacting people of any age, affecting them every moment of every day, and it lasts a lifetime,” states a release from Tops, which since 1993 has raised more than $13.5 million dollars for the cause.

This year Tops Annual JDRF Sneaker Campaign will begin on Sunday, April 11, and run through Saturday, May 1. The goal, the company announced, is to raise money to help fund research to help find a cure for T1D.

The paper sneaker, which was designed by a Tops associate back in 1993 and is now widely used nationally as well as internally in JDRF fundraising campaigns, will be sold at Tops registers for a $1 donation, according to the announcement.

Based on the latest reporting from the federal Centers for
Disease Control, approximately 1.6 million people are affected by T1D in the U.S., an increase of 30% in just years, the announcement said.

“Over the years in working closely with our partners at JDRF we have seen first-hand the important role this organization plays in nearly every major advancement for diabetes. Whether it be in the form of drug, device, or cell therapy, made in T1D in the last 50 years, JDRF is the leading nonprofit fighting to find cures for T1D and improve the lives of those living with the disease today” said Frank Curci, chairman of the board and
chief executive officer for Tops Friendly Markets.

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