Syracuse University inks NIL deal with Brandr Group

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SYRACUSE (AP) — Syracuse University has signed a group licensing agreement with The Brandr Group to promote its athletes.

The partnership announced Wednesday creates new opportunities for the university's athletes to profit off their name, image and likeness (NIL) using the school’s official trademarks and logos.

“As one of the first college programs in the nation to develop co-licensing deals for student-athletes, we are excited to partner with BrandR," athletic director John Wildhack said in a statement.

The agreement allows for the collective use of athletes’ NIL in licensing and marketing programs, co-branded with Syracuse University logos and marks. Athletes will have the option to voluntarily join a group licensing program and TBG will facilitate group licensing opportunities on their behalf. The program does not limit individual NIL rights.

TBG, a brand management, marketing and licensing agency, will manage and administer the program as well as develop licensing opportunities on behalf of the athletes.

Products featuring team logos and player names and numbers have accounted for a large portion of licensed sports merchandise sales at the professional level for decades, and the program at Syracuse opens the door for the same opportunities for athletes at the college level.

No specific timeline has been set. The university said fans can soon expect to be able to purchase official Syracuse University merchandise with the name and number of their favorite players if those players have joined the respective group licensing program and as soon as TBG enters into agreements with applicable Syracuse University trademark licensees.

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