The Rome Sentinel Company’s capacity for color pages in its publications will more than double thanks to an additional printing press unit that is being installed at its 333 W. Dominick St. headquarters.
Installation of the unit in conjunction with the Sentinel’s existing printing press system began this week, and the unit is expected to be up and running by Oct. 1, company Associate Publisher Bradley Waters said Wednesday.
Regular printing operations at the company have continued without interruption while the unit is installed on one of the two sections that comprise the overall press system, Waters noted.
The additional color capabilities will enhance the attractiveness of the Daily Sentinel as well as the other commercial publications that are printed by the Sentinel company, Waters observed.
Among them are the Boonville Herald, Clinton Record, Hamilton Spectator, Holland Patent Rural Star, Utica Phoenix, West Winfield Star, and Apple Butter News.
The printing component being added is a refurbished 10,000-pound Goss Urbanite Press unit that is “like new,” said Waters.
The Sentinel purchased it from the Impressions company in Washington, which refurbishes press units, he added.Noting the benefits of having more color pages, Waters commented “advertisers like color. Readers like color.” Besides adding to the appeal of current publications it prints, the company hopes to attract further publications for its presses, he remarked. He cited the added flexibility and printing options that will be available.
“We’re investing into printing,” which has “a solid future,” Waters observed. “We’re investing here in the long haul.”
As a publication focusing on local news with its reporting, advertising, customer service and printing all handled from its 333 W. Dominick St. site, the Rome Sentinel Company does “not outsource anything....Everything is homegrown,” Waters said.