PAR Technology introduces online ordering platform

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NEW HARTFORD — PAR Technology has introduced an online ordering platform, PARk it, which the company says uses QR codes and Brink POS software to convert a restaurant into a self-order kiosk/drive-in without any additional hardware.

New Hartford-based PAR said the platform provides “a flexible solution for restaurants and a frictionless experience for customers.”

It is powered by Ready Software USA Inc., and allows restaurant operators to create QR codes that connect customers to the online menu using their phone. Customers can order menu items, and use existing payment methods such as Apple Pay, Google Pay or Credit Cards without signing up or downloading an app.

Orders can be taken to their vehicle or prepared for in-store pickup in accordance with social distancing mandates.

Brink Software Senior Vice President and General Manager Ryan Volberg said “we have been incredibly impressed with how Ready used the Brink API to transform every consumer’s mobile phone into their own personal kiosk or drive-through. Making this capability available to our customers has been a top priority given the urgent need restaurants have to serve their customers in new ways.”

“QR codes created using PARk it™ can be applied to specific parking spots at a location and can be easily affixed to signs, pedestals or windows,” the announcement said. “This gives operators the flexibility to offer safe, contactless, and on-premise ordering options....”

The platform is available to all Brink POS customers and can be launched within 24-48 hours.

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