Dexter Yager of Charlotte, N.C., a former Roman who became one of the most successful distributors in the history of the Amway product-marketing company, passed away Jan. 6 at age 79.
Yager was described as “The Grandfather of Network Marketing” and “The Father of Modern MLM (multi-level marketing)” in a Jan. 7 report at businessforhome.org online.
He was “one of the most successful distributors in Amway, the company that used multi-level marketing to sell everything from soap and cosmetics to a way of life,” said a Jan. 11 report at charlotteobserver.com online.
Yager was born in Fulton in 1939 and his family soon moved to Rome, said a 1995 Charlotte Observer report. In 1969 he moved from Rome to Charlotte, where he had a growing Amway distributor base, the report said.
From Charlotte, Yager “once oversaw half of Amway’s global sales network of two million people,” said the Jan. 11 charlotteobserver.com report. “His distributors sold $2 billion worth of products a year. One multi-level marketing site said he earned up to $12 million as recently as a decade ago.”
Yager became involved with the Amway company in 1964, after he had been working in a series of sales jobs following high school including as a Utica Club beer salesman, said charlotteobserver.com. Amway was in its early years at that time; it was founded in 1959, according to amway.com online.
Yager’s first and most successful business was “his own independent Amway distributorship that he and his wife Birdie started 54 years ago,” said his obituary in conjunction with McEwen Funeral Service-Pineville Chapel in Charlotte. “They were the first to achieve many of the highest levels in the Amway business which spread to more than 80 countries. The Yager name, philosophies and methods became synonymous with success within the direct selling, multi-level marketing industry.”
The businessforhome.org report said “most of the training and growth systems used in the most successful MLM organizations in the world use systems that have roots in Dexter’s training systems.”
Funeral services for Yager will be at 1 p.m. Jan. 30 in North Carolina at Steele Creek Church of Charlotte, 1929 W. Arrowood Road.