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MVHS launches new logo, brand

Thomas Caputo
Staff writer
Posted 6/9/22

Mohawk Valley Health System launched a new logo and updated brand to better reflect their values and mission for the future of local healthcare.

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MVHS launches new logo, brand


UTICA — Mohawk Valley Health System, the healthcare organization affiliated with Faxton St. Luke’s Healthcare, St. Elizabeth Medical Center and Wynn Hospital, launched a new logo and updated brand to better reflect their values and mission for the future of local healthcare.

President and CEO of Mohawk Valley Health System Darlene Stromstad calls their rebrand the next step in the transformation of the local healthcare system.

“It’s an exciting time for both our region and our healthcare system,” Stromstad said. “We are moving to the next generation of healthcare in the Mohawk Valley. We are looking forward to the future with hope and optimism as we strengthen and grow our services to meet our community’s healthcare needs.”

The new logo shows colorful lines and shapes that are symbolic of the Mohawk Valley:

  • The green lines depict a mountain, representing the Mohawk Valley’s agricultural industry, with the color green representing health and hope.
  • The purple lines depict another mountain, representing the Adirondacks, with the color purple representing strength, transformation, power and royalty.
  • The light blue lines depict a river, representing the Mohawk River and the Erie Canal, with the color light blue representing empathy, compassion and a path to grow.
  • The MVHS lettering with the color dark blue represents trust and loyalty.

The updated values of the healthcare organization outline the organization’s promise to their patients and to maintain a quality reputation as the largest healthcare network in the Mohawk Valley:

Mission: “MVHS and our flagship, Wynn Hospital, deliver premier healthcare to our region, keeping our patients as the focus of all we do.”

Vision: “MVHS and our flagship, Wynn Hospital, will be the leading patient-centered medical and healing environment, the employer of choice and the pride of Central New York.”

Core Beliefs: “1. The patient always comes first. 2. Quality and safety are our top priorities. 3. Honesty, respect and accountability for all.”

The rebranding efforts come as the new Wynn Hospital is still on track to be completed by next fall. The new hospital is expected to be a state-of-the-art facility that will allow MVHS to provide healthcare that aligns with their values and mission.

“We are an asset of this community, we are yours,” Stromstad said. “For the people that use us, the people that live here, the people that work with us, the businesses that we work with that we can help support, this is for you.”


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