MPW Marketing names new outbound lead generation specialist

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CLINTON — MPW Marketing, a full-service advertising and marketing firm, recently announced the addition of outbound lead generation specialist Dave Johnson to its growing team of 23 marketing experts.

Johnson, who will work remotely from his base in Miami, Fla., joins several other MPW employees who are not locally based but make strong additions to the team thanks to the company’s remote work model, the MPW Marketing announcement said.

Although the majority of their employees are based in Central New York, the option for everyone to work remotely has expanded the company’s geographical boundaries to cast a larger net when recruiting. This has created a better opportunity to find the specialized talent and experience needed to support MPW’s continued growth, the agency added.

Johnson is responsible for making connections with business owners who may be interested in learning more about MPW’s approach to service companies’ business-to-consumer marketing. He plays a critical role in helping break through the noise and talking one-on-one with owners about what differentiates MPW as a company, the announcement said.

Johnson has 35 years of experience in sales, advertising and marketing. He earned a bachelor’s degree in business from the University of Maryland.

“We’ve had such great success in HVAC, insulation, plumbing and electrical company marketing that we’re seeking new ways to get the word out about our holistic approach,” MPW partner and founder Matt Wilson said. “We are looking forward to being able to make new, meaningful connections with Dave as our liaison.”

Founded in 2006, MPW Marketing is a full-service, online and traditional advertising and marketing firm that is focused on doing big work for companies of all sizes, from local and regional businesses to Fortune 500 companies. For more information visit
www.mpwmarketing.com.

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