MPW Marketing expands its remote workforce

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CLINTON — MPW Marketing, a full-service advertising and marketing firm in Clinton, recently announced the addition of media buyer Paul Gabella, who is based in New Jersey, and search engine optimization (SEO) specialist Ashley Randall, who is based in Georgia. They are the first MPW employees of its growing team of 22 marketing experts to not be physically based in Central New York.

In response to the pandemic, MPW switched to a remote work environment, which was initially expected to be temporary. But over time, it became clear that the team appreciated and needed the flexibility, and there was no impact in the quality of work or sense of connectedness, the company’s announcement said.

If anything, their team performance improved, the announcement said. Working remotely is now optional for MPW employees, and they can choose to use the office when and if it makes sense for them. “Now that our employees are primarily remote, it only made sense to open up candidate selections to a bigger geographical radius,” Matt Wilson, founder of MPW, said. “This led us to finding perfect fits like Ashley and Paul, whom we wouldn’t have met otherwise.”

Gabella is responsible for identifying, exploring and pricing media options to delivermaximum exposure to the target customer within the campaign budget. He will handle third-party contracts on behalf of clients, from discovery to campaign management to fulfillment. Gabella joins MPW with eight years of experience planning and buying media, project management and client-facing support.

Most recently, Gabella was a senior media buyer at Beacon Media Group in Mahwah, New Jersey.

Randall is responsible for writing effective SEO content; identifying ways to optimize clients’ online authority and improve website accessibility; and keeping up-to-date on current search engine guidelines. She comes to MPW with nearly 10 years of experience in business management, marketing and SEO. Most recently, she was a content/contributing writer for The Odyssey Online and DEV Community.

Founded in 2006, MPW Marketing is a full-service, online and traditional advertising and marketing firm that is focused on doing big work for companies of all sizes, from local and regional businesses to Fortune 500 companies. For more information visit www.mpwmarketing.com.

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