COLUMN: Super Bowl MVP provides key lessons that apply to more than football

Gregory Mattacola
Gregory Mattacola

With the Super Bowl now behind us, it is important to take a moment to appreciate what we bore witness to.

After a career of toiling in Motor City, Matthew Stafford found redemption in Tinsel Town and OBJ got his groove back as well. But, to me, the most remarkable story is that of Cooper Kupp.

Kupp just won the Super Bowl MVP Award after turning in a season that rivals anything previously done by Jerry Rice, Randy Moss, Calvin Johnson or, if you are feeling really nostalgic, Steve Largent. Kupp led the league in receptions, touchdowns and receiving yards – the triple crown of wide receivers, only the fourth to do it since 1970.

This is not a physically imposing man with superhuman athletic qualities like Moss or Johnson. He does not come from one of the superpowers of college football like Alabama or Georgia. He went to Eastern Washington – that’s in Oregon by the way, hardly a leading incubator for NFL stars. Oh, and he had to beg and plead his way into it — there were no schools knocking down his door.

But what this guy did from Eastern Washington until now is nothing short of awesome. In short, he embraced the beauty of the grind, not just from a physical perspective but from a mental and scientific one. He collected data. He watched film. He collected more. He watched more. He turned a barn in Oregon into a football laboratory, with no detail spared.

He embraced and sought to perfect every aspect of his craft – from route running to blocking. Yes, blocking. This is a smallish guy playing a position, which is dominated by divas, who blocks as well as any fullback you’ve ever seen. He took the mundane and miserable and made it beautiful. And he didn’t post about it every five minutes either,
yelling “look at me!” He worked in silence.

And the results of it all? Well, we just witnessed it. It was Kupp catching Stafford’s ridiculous no look pass on the final drive and later scoring the winning touchdown, after a regular season that was truly dominant.

Cooper Kupp would be a tremendous financial advisor quite frankly. His major was behavioral economics after all. But well beyond that — his desire to embrace the grind and toil quietly, in relative obscurity, as he made incremental gains towards the end goal – that is exactly what a quality fiduciary does for his or her clients.

They understand this isn’t sexy, tic toc, instaface glam. It’s not quick or easy. It’s fundamentals. It’s calisthenics. It’s eating right. It’s proper sleep. It’s organization. It’s putting the proper building blocks in place, day after day, after day, after day.

Boring — the youngsters might scream! That’s okay. The good advisor knows that quality, dependable, boring service is exactly what gets the clients from A to Z in their retirement planning. It gets them to their best life.

The good advisers know, just like Kupp, that not only do the details matter, they are downright crucial. They are the difference between melting in the face of a shutdown cornerback (or some market volatility) and taking the ball to the promised land.

Kupp gets that. And he showed what the grind can accomplish. As will the financial adviser who is worth their salt.

So, as we take a break from football and dream of next year (Go Bills), let us not forget the lessons that Kupp provided. They – and the advisors who adhere to them – can greatly benefit our financial goals.

Also, did I mention . . . Go Bills!?

NOTE: Original content provided by Gregory Mattacola, Esq., financial advisor at Strategic Financial Services. Content is provided for educational purposes only and should not be used as the basis upon which to make investment or financial decisions.


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