Marquee Cinemas to get star treatment with makeover

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NEW HARTFORD — Marquee Cinemas, a 14-screen theatre at 20 Ellinwood Drive, will get a multimillion remodeling, according to officials with PGA Investments on Thursday.

Construction is scheduled to begin Jan. 2, 2019 with a completion date in May 2019 and the theatre will remain open during the remodel, said officials with the Beckley, W.V.-based company.

Upon completion, all auditoriums will feature over-sized, luxury electric-powered recliners, including roomy armrests with cup holders and an elevated
footrest.

The highlight of the theatre will be its two large format Marquee Extreme Cinemas (“MXC”) auditoriums with Dolby Atmos and new floating screens, the announcement said.

The project will be completed in multiple phases.

Phase I, beginning on Jan. 2, 2019, will include studios 1-6 in addition to conversion of auditoriums 7 & 8 to MXC. Expected to be completed in mid-March, all studios will be equipped with new luxury seating, carpet and lighting.

Phase II will follow with the completion of auditoriums 9-14 as well as a warm, contemporary, “city chic color palate” for the lobby and common areas. Expected to be completed in mid-May, Phase II will include digital displays, new wall coverings, and carpet as well as interior and exterior paint.

Additionally, the theatre will be adding reserved seating, allowing moviegoers to pick the exact seat they want when they make their movie going plans, as well as affording guests the confidence that their specific seat will be waiting for them when they arrive at the venue. Patrons may purchase and choose their favorite seat prior to the movie, either online, at the box office or at Marquee’s ticketing kiosk.  

“The new upgrades will offer patrons a premium experience not currently offered in the market. We want the newly-renovated Marquee Cinemas to be a welcome retreat for guests to relax and feel right at home as they enjoy a movie,” said Robin Shumate, director of marketing for Marquee Cinemas.

“Our goal is to provide our customers with the best in entertainment. For nearly 15 years, it has been and will continue to be our pleasure to serve New Hartford and Oneida county,” Shumate added.

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