The Manufacturers Association of Central New York has announced it has named Deb Tilton to its team as the organization’s new marketing and communications manager. 

In this role, she will support strategic marketing and communications initiatives for both MACNY and Partners for Education & Business, Inc.

She will also work closely with MACNY’s workforce development team on their growing suite of offerings, according to the announcement Tuesday. 

“We are thrilled to welcome Deb to MACNY’s growing team,” said Randy Wolken, MACNY’s president and chief executive officer.

“Deb’s extensive experience in marketing management and design makes her a great addition to our organization. Her role will add notable value to MACNY’s growing portfolio of offerings and initiatives,” Wolken added.

Tilton is an accomplished marketing professional with more than 15 years of experience in graphic design, marketing management, and brand strategy, according to MACNY. 

Before joining MACNY, she was the lead brand strategist at LAUNCH where she focused on brand strategy, project management, client relations, creative writing, and art direction.

Tilton also spent 10 years at CGS, Inc. supplying design input during all stages of the development process for enriched media and electronic learning solutions. 

Earlier in her career, she worked as marketing manager for Morrisville Auxiliary Corp at Morrisville State College of New York, and as manager of creative services for WYNIT Distribution, Inc.

She received a bachelor’s degree in graphic design from the State University of New York at Oswego.

She volunteers with the Women’s Fund of Central New York and the American Heart Association’s Go Red For Women event and Women of Impact initiative.