WAMPSVILLE — Madison County’s Buy Madison initiative invites all local farmers, businesses, and restaurant owners of Madison County to their Business Matchmaker event on Wednesday, March 22, at The Hub in Hamilton.

Madison County officials said the goal is to build stronger connections between business owners and local agricultural producers.

During the event, business owners will have the opportunity to meet with local agricultural producers to find out about their products and services.

“The hope is to build a market for the farmers and give local businesses local products to sell or local restaurants food to use on their menus through quick interactions,” officials said. “We are all Madison County. Why not work together by building new business relationships and strengthen the Madison County economy?”

The event will be held at The Hub at 20 Utica St. in Hamilton on Wednesday, March 22, from 10 a.m. to noon. The event is free and open to all Madison County businesses and farmers.

Registration is required, and can be completed here.

Light snacks and refreshments will be served.

All attendees will also have the opportunity to find out more about the Buy Madison County program and brand, get added to the website and marketing campaign, and learn more about the opportunities and services the Hub provides local businesses.

Those businesses and local agricultural producers in attendance will be entered to win a chance to be included in future commercials and videos used in Madison County marketing campaigns.

“Buy Madison County is more than just a website,” officials said. “It is a brand, a way of life; it is who we are here in Madison County. And it is as simple as looking for the Buy Madison County stickers and signs when you are shopping or going out to eat.”

For additional information, visit www.buymadisoncountyny.com.