Local news has a great future


“We would not continue if we did not see why local news and advertising has a great future,” president and publisher Stephen Waters said. “Whether online or in print, people who live in a neighborhood need to know those things that affect their future. They need to know, beyond Facebook information, those things that are news.”

News, he said, is select information put into concise context so you can better plan what to do. News goes beyond information that can be true but not related to you.

There is more news in the Sentinel than in other media, structured so you can scan headlines and drill down to detail with the flick of an eye. Moving your eye is easier than clicking a mouse. Radio and TV news is brief and chains you a program at its pace, not yours..

Local advertising is right there where you can decide to read it and you don’t have to wait for the next ad to end to continue.

You hire editors with your subscription to give you both what you want — sports and entertainment — blended with what editors believe you need to know.

Waters explained that readers can subscribe to either print with online access, or online access alone. We will continue in print so long as the community, through advertising and subscriptions, supports it. Advertising shoulders about 75 percent of the cost of printing and delivering newspapers to your door. “We depend on advertisers to invest in print ads to benefit the community,” Waters said. “If national news becomes irrelevant, local news will still offer return on investment,” he added. “Like hospitals and schools, communities depend on newspapers. For proof, look at the Sentinel clippings people hang on their refrigerator doors.” 


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