Coldcock Whiskey new Fritz’s sponsor


Fritz’s Polka Band of Verona is now sponsored by Coldcock Whiskey, an American herbal-flavored whiskey produced by Zeiler Spirits LLC, the band announced.

“My band had a great run with Jagermeister (as sponsor) and we thank them for a fabulous 12-plus years that featured FPB items including three CDs, four posters, two banners, two T-shirt designs, two shot glass designs, two match book designs and more,” said band leader Fritz Scherz.

Zeiler Spirits which makes Coldcock Whiskey is owned by co-founders Rick and Sarah Zeiler. Scherz said “we’re excited about this new opportunity with Coldcock Whiskey as Rick Zeiler was the mastermind behind the Jager band program that FPB had been part of.” He also said “during our time with Jager, we worked closely with Adam Grayer, who was Jager’s marketing/band coordinator and was the person who called me in 2002 offering my band a sponsorship from Jager. Adam is now with Coldcock Whiskey and we look forward to working with him as well as Rick once again as they’ve believed in us for many years!”

Fritz’s Polka Band has been performing for over 36 years, and in 1999 in Rome became the first polka band to play at a Woodstock festival. The band has made 18 recordings and appears on “The Manchurian Candidate” DVD, released in 2004. In 2010 it was inducted into the Syracuse Area Music Hall of Fame, and in 2011 it had two songs included in two episodes of the television show “Breaking Bad.”

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