Genesis Group welcomes back college students

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As we transition from summer to the fall season, we also welcome more than 20,000 students to area college campuses and to the community. We are glad these students chose to study here; after all, the Mohawk Valley region is a great place for college, recreation, and to work and live.

The Genesis Group believes that it’s important to make these students feel welcomed and a part of the community and more importantly, for them to become established here after they graduate. The Genesis Group continues to partner with area colleges to plan events and to develop projects that provide students the opportunities to connect with one another and the community.

Let’s face it, education is a billion dollar industry in the region, employing thousands of people and contributing a significant impact to the local economy. Education is “big business” here and we need to continue to maintain the “pipeline” between area colleges, students, and employers.

With that said, the Genesis Group along with Hamilton College, Herkimer College, Mohawk Valley Community College, SUNY Poly and Utica College, are pleased to announce a few initiatives that we believe will support our mission of welcoming students.

First, we have updated and re-launched our “College Student Discount Program.” This initiative gives college students the opportunity to save a few bucks when making purchases from local businesses. When a student receives a discount for their purchase, our hope is that a “connection” can be made and they will feel welcomed and appreciated.

For local businesses, the College Student Discount Program has many benefits. By participating in the program, the business can increase its sales and revenue, receive more foot traffic and better exposure. Repeat business is said to be the best kind of business!

If you own a local business and would like to participate in the College Discount Program, visit the Genesis Group website at: www.TheGenesisGroup.org. Currently we have a number of businesses participating, but we need more.

We are also excited to announce a new event called “College Welcome” which will showcase who we are as a community, things to do, and places to visit. This event is set for Thursday, Sept. 19 at the Utica Zoo. Area college students will have the opportunity to visit the zoo, taste local food and meet new people. There will also be music, prizes and entertainment. The Genesis Group is working with several area colleges to promote the event and helping to get students there.

The Genesis Group believes that we are fortunate to have so many outstanding institutions of higher learning in our region. We thank our college presidents, faculty and staff for their continued interest and support of these initiatives. Education remains a key componet in developing today’s students into tomorrow’s leaders!

Finally, it’s worth repeating....”the Mohawk Valley region IS a great place for college, recreation and to work and live.” You can help by sharing this message with all area college students who are getting settled and ready for the new academic year. Let them know, “that we’re glad they’re here!”

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