BREWING INTEREST IN EAST ROME — Copper City Brewing Co. partners, from left, Eric Daniels, Erica Daniels, Lori Frieden and Danny Frieden. On Friday they launched a social media campaign on Indigogo that allows people to contribute to the new business. The partners are seeking a total of $40,000, which will be combined with their own $300,000 project budget. The company plans a fall opening at 1111 Oneida St. (Sentinel photo by Makenzi Enos)
Local company brewing up successful online campaign
Well, that was quick.
Copper City Brewing Co. has raised more than a third of its crowd funding goal in less than a week, and still has two months left.
The craft beer company plans to open its doors at 1111 Oneida St. in the fall.
The company wants to raise $40,000 through Indiegogo. The new brewing company launched the effort Friday, and has received pledges totaling $14,522 already. The campaign ends in two months.
“We want to encourage people to like our Facebook page so they will receive the notifications,” said Lori Frieden. Search “Copper City Brewing” and it will come up, she noted.
The fundraising website is at www.indiegogo.com/projects/copper-city-brewing-company.
Lori and her husband Danny have partnered with friend Eric and Erica Daniels, and have begun the process of applying for a New York State farm brewing license for their location.
The commercial building is across Panesi Ave. from the former OJ Gulla Pools building and just off E. Dominick Streeet.
Danny Frieden and Eric Daniels both have nearly a decade of brewing experience and will be responsible for Copper City’s brewing operation.
Lori will head up the brewery’s marketing and business development duties. Erica will offer her networking skills and help at the brewery’s tap as well.
Once operational, they will be brewing weekly and there will always be a new beer on tap.
The goal is to have 10 active taps at all times including IPAs, stouts, porters, Belgians and blondes, eventually adding specialty beers such as barley wine and imperial styles, cider and non-alcoholic root beer.
The brewery equipment will all be visible from the tasting room and outdoor seating will be available.
Copper City will also sell wine from local wineries and light fare, such as cheese plates.
Seeking funding through
Indiegogo is a part of a larger funding plan.
The entire project will take $300,000, said Lori. “We’ve seen it be successful for other breweries in particular.”
The model, she said, was based on another brewery’s plan.
“We were inspired by that.” Because it’s a small percentage of the overall funding total, the campaign is a way to engage those who are interested, to create a buzz and excitement, she added.
“We’re not trying to get them to do this for us. We’re trying to get them to do this with us,” she said.
The social media approach included the initial testing of the waters.
“The response was so positive we decided to take it a little further,” Lori said.
And her response to pledges exceeding a third of the total goal in less than a week?
“I’m overwhelmed. I’m touched. All those people who have been asking us when we’re opening have showed up. They’re helping,” she said, adding that over 100 people attended Friday, ranging from age 21 to those in their 70s.