AmeriCU gets marketing award
AmeriCU Credit Union has received the 2012 Ralph W. Hillman Marketing Award from Universal Sharing Network.
The award recognizes a participating UsNet credit union for exemplifying the spirit and enthusiasm consistently exhibited by the late Hillman in his support and marketing of credit union’s shared branching network.
In 2011, AmeriCU Credit Union introduced a revised mobile application for the iPhone and Android, which integrates with smart phone GPS to locate the service center within the closest proximity. In addition to the application AmeriCU produced newsletter articles, and launched a campaign through social media avenues to promote the service. AmeriCU Credit Union attributes a large amount of the organization’s success to employee education.
Universal Sharing Network has provided credit unions with a gateway to the national shared branching network since 1993. They are partnered with the largest network provider, CO-OP Shared Branching, which offers participating credit unions and their members access to more than 4,000 CU Service Centers both nationally and internationally. For more information, visit www.universalsharing.com.