By STEVE JONES Staff writer

SALUTE TO THE 70’s — Jacklyn Izzo, chair of Honor America Days Committee, pulls back the cover revealing this year’s the Honor America Day logo and theme. (Sentinel photo by Makenzi Enos)

Honor America Days will be back for its 29th year — complete with the parade and concert that have become a summer staple in Rome.

The Rome Area Chamber of Commerce announced today that the parade and concert will take place on Saturday, July 28. The parade kicks off at 10 a.m., with the concert by Symphony Syracuse on the lawn at Fort Stanwix National Park at 8 p.m.

The parade’s theme this year continues the chamber’s focus on the decades of the 20th century. Following last year’s salute to the 60s is this year’s theme — Saluting the 70s.

The parade will feature floats with a take on the theme. Chamber committee Chair Jacqueline Izzo said today that there will be even more award categories for this year’s prizes for the best floats. Last year, she noted, was a record year for participation by floats.

Former mayor Carl J. Eilenberg will serve as master of ceremonies again.

The concert will include not only the traditional but will also incorporate both sound from the 1970s and a sampling of music from the era recognizing the chamber’s 100th anniversary this year, Izzo said.

The show will end with its traditional fireworks display, she noted. "We had an excellent show last year," she said, and American Fireworks Manufacturing officials are "already talking about a bigger one this year."

Berkshire Bank announced it is doubling its sponsorship commitment this year, including the fireworks.

The chamber is also getting a boost from Robert Avery Creative & Associates, which is donating a marketing effort. The company’s contributions include a new logo, which was shown off at today’s announcement.

Last year, Honor America Days organizers wore shirts commemorating the 2011 event. Izzo said they received so many inquiries from people who wanted their own that the chamber will sell a new version of the shirt for several weeks this year starting on Independence Day.

Event sponsors this year are: Berkshire Bank, Revere Copper Products, Rome Sentinel Co., Rome Memorial Hospital, Birnie Bus Service, Brown & Brown Utica/Rome, CRM Rental Management, Rome Rotary Club, Excellus Blue Cross Blue Shield, The Christopher P. Destito Fund of the Community Foundation of Herkimer & Oneida Counties, American Fireworks Manufacturing, Price Chopper, Fort Stanwix National Monument, Rome Wal-Mart Supercenter and Rome Up & Running.

Sponsors for the parade are: Revere Copper Products, The Savoy Restaurant, Assured Information Security, Owl Wire & Cable, Woodmen of the World Insurance, Felice Moving and A&L Storage.

Silent auction sponsors were: NBT Bank, Felice Moving & Storage, Manpower, Michael Miner of First Rome Realty and Black River Wine & Spirits.