Salvation Army: Red Kettle Campaign off to slow start
Bell ringing isn’t cutting it, at least not yet.
The Salvation Army started its annual Red Kettle Campaign Thanksgiving Day, but donations are off to a slow start after a week, the organization reported.
Donations to kettles make possible critical year-round services like hunger relief through food pantries and soup kitchens, shelter and housing programs, youth services for kids of low-income families like after-school and character-building programs, music lessons and week-long camp experiences, the Salvation Army says.
All donations received in the kettles stay in the communities where the contributions are made to assist local individuals and families in need.
“Every indicator, every predictor that we use points to even greater need this holiday season,” said Major Ivan K. Rock, state commander of the Salvation Army’s Empire Division. “This is why we need this campaign to be successful.”
The Salvation Army is encouraging families, friends, co-workers, community groups and other organizations to volunteer to ring the bell.
Just 60 minutes of bell ringing yields enough in donations to feed 13 people, Salvation Army officials say. To volunteer in your community visit: http://bit.ly/beabellringer.
This holiday tradition begins on Thanksgiving Day and ends every year on Dec. 24.
To donate or learn more, visit empire.salvationarmy.org, call 1-800-SAL-ARMY, or contact your local Salvation Army office.