Should you sign an advertising contract?

Use what works

   Contracting for a greater volume of advertising can lower the unit cost of each ad. But ads need to be effective, not just inexpensive.
    Before you contract for advertising, be sure you want to commit for the entire term. It can be expensive to change your mind.
    Run several sample advertisements at the full rate before signing a contract. Test advertisements help to assure that the long-term commitment will be both affordable and effective.