Single Ads vs. Advertising Campaigns

Repetition increases the chance of success

   Repetition works for three reasons:

  1.    The ad needs to be there when readers are receptive.
  2.     Repetition breaks through to consciousness.
  3.     Readers decide to buy at different times.

   Repetition creates memory and fixes your name in the reader's mind. That is what marketers mean when they talk about branding.